Logic Compact 
19

JAMVFX worked closely with McCann Birmingham and Director Leif Johnson to develop a domino sequence out of JTIs logic compact vaping devices. From the outset it was an ambitious undertaking, initially conceived to be a mix of CGI and live-action. Through the development process, the idea had evolved to be completely CGI except for the opening and closing hand elements which were shot here in JAM’s Studio jamvfx.co.uk/jti/

My involvement with this project was as lead compositor, designer and studio creative director.  I worked closely with Leif on the creative direction, helping to steer the CG into his creative vision. We had to solve quite a few issues during the process mainly due to edit changes and input from the client. In the end I feel we produced something that the director and client were both happy with. 

CLIENT  - McCANN BIRMINGHAM

CREATIVE DIRECTOR  - LEIF JOHNSON